South Canterbury in New Zealand, location for Ara Institute of Canterbury's new Timaru campus
Education New Zealand announces latest funding round

Education New Zealand has announced NZ$444,000 of grants for projects to develop markets in the latest round of the International Education Growth Fund (IEGF).

Matched funding up to NZ$50,000 is available to education providers, peak bodies and business that offer education services internationally through the IEGF, administered by Education New Zealand (ENZ).


"The 2016 round of the IEGF brought applications from around the country, building on a sustained period of growth in international students choosing New Zealand as a study destination," said ENZ Chief Executive, Grant McPherson.


"We are particularly keen to see further growth across New Zealand so it is encouraging that more than two thirds of the innovative projects awarded funding are from education providers in the regions."


Fifteen projects received funding from a total of 49 applications. ENZ said that preference was given to "bold approaches to growing the international education industry".


Language school association English New Zealand was one of the successful applicants, receiving NZ$26,400 for the development and delivery of social media and blogging programmes to attract students from Italy and France.


Kim Renner, Executive Director of English New Zealand, told StudyTravel Magazine, "We're very pleased Education New Zealand has supported another bloggers initiative via the IEGF funding.  We've just had a group of schools taking part in a Europe market development mission, which included agent workshops in Madrid, Milan, Prague and Paris. The two new bloggers will be from Italy and France and this type of initiative, with a mix of study and tourism, is an excellent way to profile the English New Zealand experience."


Woodford House, a girls' boarding school in Havelock North, was granted NZ$49,750 for the development and implementation of marketing programmes in China, Vietnam, Thailand, Japan and Korea; and Ara Institute of Canterbury, an Institute of Technology and Polytechnic (ITP), received NZ$24,000 to create and launch a suite of promotional tools focused on marketing Timaru and South Canterbury, building on existing civic and cultural links with regions in Japan.


Beth Knowles, International Director at Ara Institute told ST Magazine, "Japan is our third-largest market at our Christchurch city campus. We received the funding to assist us to develop the market in Japan for our new campus in Timaru."


She said that the funding would be primarily focused on Timaru's sister city of Eniwa on the Japanese island of Hokkaido, and that there were many similarities between the locations.


"Timaru sits on the back door of some of New Zealand's most rugged and attractive scenery. International students studying in Timaru will be able to have a truly genuine experience," said Beth. "Often when you see images of New Zealand, they are images of the South Island, and Timaru is ideally suited for enjoying the best the South Island has to offer. It really is the epitome of New Zealand's natural environment."


Other successful projects included the development of pathway programmes with secondary schools in China for Kapiti College and Massey High School; the establishment of dual degrees in Germany for Study Applied Sciences New Zealand; and the development, facilitation and marketing of Oiled Wildlife Response Training in global markets for Massey University.


"Market diversification is key to the sustainable growth of international education," said Grant. "We welcome education providers exploring new avenues and looking to expand into new markets. Over half of the successful recipients are targeting more than one market while others are setting out to widen their reach to include the USA, Germany, Norway and Japan."


The full list of IEGF projects for 2016 is available on the Education New Zealand website.


At the time of writing, NZ$1 = US$0.73



By Matthew Knott

News Editor