The most popular course requests for clients of Czech agencies. StudyTravel Magazine, Czech Republic Agency Survey, September 2017
Secondary and juniors strong for Czech agents

The secondary school sector is a growth market for agents in the Czech Republic, while the outlook for juniors also remains bright, according to StudyTravel Magazine's latest agency survey.

Published in the current (September 2017) issue of StudyTravel Magazine and completed by nine Czech agencies, the survey shows that average business growth in the secondary school sector in the last 12 months was 18 per cent, compared with an average five per cent increase in the language segment.


The secondary sector still represented a relatively small share of business for Czech agents at 4.1 per cent, but this was a noticeable increase compared with the previous StudyTravel Magazine survey of Czech agents in 2013, when only 0.5 per cent of business was from secondary placements.


The language sector still dominates business for the snapshot of respondents to the survey, with general language programmes the most popular course request at 40 per cent, followed by juniors (17) and business (16.9).


Intensive language programmes, previously the most popular course type in 2013 with 38 per cent share, appear to have fallen out of favour this time with only 6.7 per cent. There was instead increased market share for general language, business and exam preparation (5.4 per cent), while work and travel (four per cent) also emerged as a new business stream for Czech agents.


Commenting on future growth prospects for junior programmes, Vilem Jungmann, Director at Czech agency, told StudyTravel Magazine, "The business outlook is very good. Parents are now, more than ever before, aware of the enormous benefits that junior study travel, learning languages and making contacts bring to their children. The UK will retain its strong position and positive future only if prices do not continue to grow, the administration barriers [post-Brexit] are not large and the services - such as accommodation and food - continuously increase."


Indeed, the UK retained its position as the most popular destination for Czech students with 35.6 per cent market share, but this was a decrease compared with 48 per cent in 2013.


There was an increased market share for second-placed Malta (up from 17 per cent last time to 22.5 per cent in the latest survey), and also the UK's neighbours Ireland, which claimed 5.1 per cent of business.


However, there was also steady growth in longer-haul ELT business, with Australia and the USA both roughly doubling market share to 11.4 and 10.8 per cent respectively, and New Zealand growing from a single percentage point in 2013 to 3.2 per cent this time around.


Germany remained the most popular non-English speaking destination, accounting for 4.6 per cent of bookings.


Word-of-mouth retained its position as the main recruitment method for Czech agents, accounting for more than half of all clients (53 per cent), followed by the internet (21).


In terms of finding new partner schools to represent, b2b conferences (37 per cent), fairs and expos (25) and StudyTravel Magazine (12) were the most cited methods.


Summing up future prospects and intentions, Leona Ratajska at Alfa Agency said, "We will extend offers, especially for junior courses. We will promote more high school programmes with sports, and new specialisations and destinations in higher education."


See the September 2017 issue of StudyTravel Magazine for the full results of the Czech agency survey.



By Matthew Knott

News Editor