Agency Survey: Malaysia
Agency Survey
Higher education programmes are a business mainstay in Malaysia while the language sector is a tentative market.

3,733 is the total number of students placed by the six agencies in our survey

3 - 950 students were placed on courses by individual agencies per year

of Malaysian language students preferred host family accommodation when studying overseas

Higher Education
is the largest sector of the study abroad market for Malaysian agencies (88 per cent)



Abbie Lim at JM Education Counselling Centre talks to us.
"We have managed to maintain our market share in 2016 and I believe this is through word-of-mouth and student recommendations. We foresee that pathways will slow down. Undergraduate is very challenging but at the same time it is the market for the credit transfer so we do expect it to grow and we are also looking to grow our university partners as a result."

James Kon, Regional Operations & Marketing Director at Aug Student Services, talks to us.
"There is definitely a growth in higher education. We have seen a 7.5 per cent increase. The UK and Australia are most popular for many reasons. The number of students we sent on summer vacation language programmes has grown about 10 per cent on the previous year. We have seen about a 10 per cent growth year-on-year for the last few years. By the end of this year, we expect a growth in excess of 10 per cent."


The Malaysian outbound student market is dominated by higher education, although some agents are seeing an increase in demand for short-term language programmes. Demand is high but economic factors have a role to play. Clarissa Waldron, Editorial Assistant

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